The Project Scope:

Swiss Fistball: World Games 2017 communication.

The Swiss Fistball Association asked us to do various communication activities at the World Games 2017 in Poland.

Among other things we created a fresh design element (a symbiosis of the association’s and the event’s logo) with a high recognition value that we implemented in all graphic design and video. In order to reach the younger, social media-oriented audience, we set up an Instagram account.

Our services also included the following:

  • All copy-writing for the association’s website as well as the official Swiss media
  • Maintenance and builup of social media (Facebook, Instagram)
  • Editing of all pictures
  • Interviews with coaches and players, including video editing

In retrospect, the various communication actions revolving at the World Games 2017 have had the desired effect. The social media community grew exponentially, and several posts reached record levels. The response from the traditional media was not quite as enthusiastic – even when the Swiss National Team reached the finals. Nevertheless, Swiss Fistball certainly presented itself well at this year’s World Games and it was wholly captured and communicated thanks to the actions of 8chDesign.