The Project Scope:
The invitation’s design was based on the pre-drafted design element “25 Years”. However, by extending the square shape of the logo, an orange and grey shaded equilateral invitation card was developed. The realisation is characterised by three laminated paper layers, a laser cutting of the number “25”, and a white hot foil printing that creates a light and tactile embossed texture.
For the orange elements, “Pop Set Orange” paper was selected to match the corporate colour “Pantone Orange 021 U”, while “Keaykolour Sombre Grey” was chosen for the front and back, in correspondence with the corporate colour “Pantone Warm Grey 11 U”. Both papers are a product of Arjowiggins and have a weight of 300g/m², giving the card a firm and substantial feel.